What are some viewing
techniques?
WA Curriculum: Explore the effect of choices when framing an image, placement of elements in the image, and salience on composition of still and moving images in a range of types of texts (ACELA1496)
The front cover of a magazine. The ad on the back of the school bus. The latest episode of your favourite TV show, funny YouTube videos of cats...
What do they all have in common?
They’re all visual texts.
We’re literally surrounded by visual texts. We interact with and consume them all of the time – whether we realise it or not.
In English, you are asked to go beyond just consuming these texts to analysing them. That means understanding and explaining exactly how these texts work.
To do this, you will need to be equipped with a special kind of language: the language of visual texts.
What do they all have in common?
They’re all visual texts.
We’re literally surrounded by visual texts. We interact with and consume them all of the time – whether we realise it or not.
In English, you are asked to go beyond just consuming these texts to analysing them. That means understanding and explaining exactly how these texts work.
To do this, you will need to be equipped with a special kind of language: the language of visual texts.
Point out that, in writing salience can occur through placing what is important at the beginning or at the end of a sentence or paragraph through devices such as underlining or italics.
Discuss: Text type
= advertisement
Purpose = to persuade
Image = still
Discuss: Text type
= advertisement
Purpose = to persuade
Image = still
Call out the vectors shown in this illustration
Text: Drac and the Gremlin by Allan Baillie
Text: Drac and the Gremlin by Allan Baillie
Answers: the girl’s hair moving in a different direction to the movement of the clothes on the line. Also the long arm swing shows movement of great speed. The vectors of the girl demonstrate speed and urgency. For what reason?
Look at the long shot to the boy in the background. The urgency is not clear in this image, except to get to the little boy. The written text should make the reason clearer.
Note the use of light to draw your eyes to the long shot towards the boy.
Look at the long shot to the boy in the background. The urgency is not clear in this image, except to get to the little boy. The written text should make the reason clearer.
Note the use of light to draw your eyes to the long shot towards the boy.
Activity
WALT: Looking at the advertisements below, please outline what examples salience, gaze and vectors are evident in the pages. Cut these out particular pictures and justify WHY you think these pictures demonstrate each element.
advertisement_poster_.docx | |
File Size: | 680 kb |
File Type: | docx |
Activity
Your task is to use you knowledge of the viewing codes and conventions 'salience, gaze, vectors colours etc' to create a persuasive poster about a shoe brand, popular sports drink or healthy brand snack.